Here to make it make sense

I help people bring meaning to their interactions with systems, products and services

I’m a brand writer and advertising creative

I’m really good at getting people to notice your brand and engage with it. And I kick butt at shaping brand interactions that make your audience like you, and keep choosing you. Because we all want that.

See my work

What have I done so far that’s so great?

I’m currently working as a senior writer for XXVI, Australia’s leading brand voice agency. I’ve been there for three years. Before that I worked in-house for Movember, and as a service comms writer for AGL (via CHEP). And before that I spent 12 years as a senior creative (copywriter) in advertising. I love what I do and I’m ok at it.

What I can do

In the end the humans win

Some people think AI is going to put people like me out of business. Apart from being quite rude, those negative nellies are also just wrong. It feels really good to say that. In a world suddenly flooded with ordinary, same-same copy, good writers will be busier than ever.

My approach to work is something I figured out myself, and it took a lot of really good mistakes to get here. I’m not going to try and sell you a book (you’re welcome), but I will try to sell you my wonderful writing and clever ideas.

My approach