Oh cool, I’m so glad you made it

Welcome to my internet

AKA your one-stop shop for deliciously crunchy words, attention-seeking ideas, jokes that make you spit coffee on your screen, and precision weirdness. I’m not promising you’ll spit coffee on your screen.

Slapstick will never not slap

This brand campaign for Farmers Union Iced Coffee served up cheap laughs and glitter bombs.

Screen Shot 2016-09-23 at 11.24.25 am.png

Helping lift calls to 1800RESPECT by 26%

This campaign for 1800RESPECT was designed to shorten the time it took for women with disability experiencing family or carer violence to make contact. Language was overtly simple and clear, and we used a real support worker for our VO to get the tone right. She nailed it.

Getting smooshy with a long, retro campaign line

When you mess around less with your beans, you get a healthier product.

Screen Shot 2020-05-31 at 1.09.50 pm 2.png

Screen Shot 2020-05-31 at 1.09.50 pm 2 2.png

This is frankly ridiculous

In the Oreo brand universe, a biscuit can solve the world’s problems. The hugtinent, you know, when all the continents hug, is one of the coolest things I’ve ever written into a script that didn’t get killed.

So I invented a mattress bag

I was sick of my mattress getting trashed every time I moved. Head to mattibag.com.au for the whole rags to rags tale.

Screen Shot 2020-06-03 at 12.29.43 am.png

Screen Shot 2020-06-03 at 1.31.36 am.png

This one has Dolf Lundgren in it

In case you’ve been living under a rock, or are under the age of 40, Dolf Lundgren is a strictly C, maybe B-grade action star from the 80s. Or 90s. Something like that.

Who doesn’t love stationery?

I wrote and recorded about 3 million spots for Officeworks. The thing with retail is stakeholders. Lots of product teams and marketing layers oh my. So getting a joke in is always a win.

Screen Shot 2020-06-01 at 2.36.53 pm.png

Screen Shot 2020-06-01 at 12.15.52 pm.png

Screen Shot 2020-06-01 at 1.45.04 pm.png

Screen Shot 2020-06-01 at 1.42.25 pm.png

Screen Shot 2020-06-01 at 12.15.36 pm.png

Screen Shot 2020-06-01 at 1.49.37 pm.png

Screen Shot 2020-06-01 at 1.57.10 pm.png

Screen Shot 2020-06-01 at 1.58.07 pm.png

Screen Shot 2020-06-01 at 12.18.06 pm.png

Screen Shot 2020-06-01 at 1.47.09 pm.png

Screen Shot 2020-06-01 at 1.54.58 pm.png

Giving Forty Winks a quiet moment

Ok, so this is a monologue spot and it’s dated now, even though it was a pretty big deal for a retailer that yelled at people to buy their beds. But look at that sleepy little dog. Look at him! Or her!

This is a hilarious radio spot for Momentum Energy

The vision is just so you don’t get bored, and maybe just partly so I didn’t have to find an icon that didn’t suck.

Screen Shot 2020-05-31 at 5.31.02 pm 2.png

Screen Shot 2020-05-31 at 5.31.27 pm 2.png

Screen Shot 2020-05-31 at 5.31.27 pm.png

Screen Shot 2020-05-31 at 5.31.27 pm 3.png

Screen Shot 2020-05-31 at 5.31.49 pm 2.png

**What is it with bakers and puns?**

I was working at digital agency Tundra when I pitched this idea for social engagement around Easter, then managed the rollout. They ran it for five years, in some form. Go puns.

Can I be real for one second?

These campaigns are all pretty close to their adland expiry date. I know I know. Big thanks to a) Covid and ii) a four year career pivot for that. But you know what? I’m now a quintuple threat. That’s five-tuple. Because 1) 12 years experience as an advertising creative means I know where the dead ends are b) freshly minted brand strategy and voice skills 4) late diagnosed ASD, so I know how I work, which helps me work better iii) being a single dad keeps my organisational skills sharrp e) boom. I finished all my threats in four points. Efficient. Throws pages into the air and walks off stage. For a beat. Then returns to pick them up. 6) Neat and tidy.

This spot is all about that Adam Zwar VO

It’s pretty good writing too. But I’d always wanted to get that animated-but-sleepy best mate voice of Adam Zwar for a read and he nailed these pitch animatic voiceovers.