Fun for days with FMCGs
You can’t bore people into buying packaged goods
Creatives will fight on the floor for a good FMCG brief. That’s because driving preference in a crowded category calls for big, bold ideas people can’t ignore. Gloves off, pants off, let’s get to work.
Keeping folks captivated with mayhem and lols
This campaign for Farmers Union Iced Coffee served up cheap laughs and glitter, launching a new creative platform for the brand in South Australia. When Tough Calls, Farmers Union helps you tap into your inner strength and do the hard thing. Even if it ruins your fresh paint job.
Sharing the love with giddy optimism
In the upbeat Oreo brand universe, a biscuit isn’t just a moreish snack, it’s an opportunity to create a magical connection. So we stretched that idea as far as we could with an original spot based on a global format, featuring a track by a local artist.
Getting all smooshy with goodness
Some healthy products are healthier than others, it’s a fact. So we took those facts and brought them to life. Well, we brought the soy beans to life as adorable little animated characters. Then smooshed them.
Finding a parachute on the way down
Some briefs are tricky. Like when you’re asked to mash up a promo for a Call of Duty game title with Mother Energy Drink and also to ‘think about using name talent’. So what else can you do but get Dolph Lundgren to jump out of plane? Look, not my greatest work. On the other hand: Dolph Lundgren.