Getting up close and personal with social
Social starts the moment your customer opens their eyes
If you’re online, chances are you’re on social. Social channels allow us to reach people where they are, whether that’s on the bus or on the toilet. Messages can be more targeted and personal, which makes for great creative opportunities. Good work is rewarded with likes and shares. And if it’s wrong, it’s not wrong for long.
Empowering women with disability to make the call
Women with disability experiencing family or carer violence take about a year longer to seek support than women without disability. This campaign for 1800RESPECT aimed to shorten that time. Our strategy was to raise awareness of different types of violence, not just physical, to help more women self-identify and reach out. Language was deliberately simple and clear, and we used a real support worker for our VO to get the tone right. After this ran, calls to 1800RESPECT from our target audience went up by 26%.
Don’t have a convincing truth? Make that your truth
People in their 20s are no dummies. They’re also pretty healthy, so most don’t buy health insurance. Waste of money. So rather than waste time convincing them otherwise, we just let them know that, sometimes, health cover could be worth it. Could. And sometimes not. We gave them the tools to figure it out and left the rest up to them. Winning trust with honesty. Mind blown.
Using puns to sell hot cross buns
Every Easter, there’s heated debate online about where to get the best hot cross buns. Bakers Delight had the goods, obviously, but wanted a campaign to cut through the butter. Time to call in the big puns. In this pitch-winning campaign we got users to submit puns each week around a key word, for example ‘knead’, and reposted the best submissions as adorable, shareable illustrations. Bungagement was huge.
